Lochinvar Kitchens & Bathrooms

Google Ads Growth Proposal

High-Value Kitchen & Bathroom Enquiries · Edinburgh & The Surrounding Areas · Premium Homeowners

Established Trust

A strong reputation for quality craftsmanship and outstanding service across Edinburgh

High-End Projects

Bathrooms ~£15,000 and Kitchens £30,000–£40,000+ per project

Growth Opportunity

Grow awareness of kitchens and bathrooms beyond windows, doors & conservatories

The objective is simple: generate a predictable, trackable pipeline of high-value enquiries from homeowners actively planning major renovation projects. Not just traffic. Not just clicks. Qualified enquiries. Projects. Revenue. Profitably.

The Opportunity

Kitchen and bathroom projects are high-value, high-intent purchases. Every month, homeowners across Edinburgh and the surrounding areas are actively researching, comparing suppliers and preparing to spend.

Typical Project Values

  • Bathrooms: ~£15,000
  • Kitchens: £30,000 to £40,000+

What They're Searching For

  • Luxury kitchens & bathrooms Edinburgh
  • Kitchen & bathroom showrooms
  • Bespoke kitchen design
  • Bathroom renovation specialists

The Full-Funnel Strategy

Google Ads allows Lochinvar to appear directly in front of those customers at the exact moment they are searching.

Combined with social remarketing and lookalike audiences, this creates a full-funnel acquisition strategy designed to generate a consistent, scalable pipeline of high-value enquiries.

The objective is clear: capture that demand and convert it into enquiries, appointments and sales.

Google Ads Strategy

Targeting High-Intent Searches Across Kitchens & Bathrooms

The core strategy is high-intent Google lead generation. We build tightly structured campaigns around two key product areas, positioning Lochinvar in front of homeowners actively searching for premium kitchen and bathroom suppliers.

Kitchens

  • Kitchen Showrooms Edinburgh
  • Luxury Kitchens Edinburgh
  • Kitchen Design Edinburgh
  • Bespoke Kitchens
  • German Kitchens
  • Fitted Kitchens Edinburgh
  • Kitchen Installation
  • Kitchen Renovation

Bathrooms

  • Bathroom Showrooms Edinburgh
  • Luxury Bathrooms
  • Bathroom Design Edinburgh
  • Bathroom Installation
  • Bathroom Renovation
  • Walk-in Showers
  • Bespoke Bathrooms

Geographic Targeting

Campaigns will focus on high-value areas where premium kitchen and bathroom projects perform well. Budgets will be prioritised towards locations that generate the highest-value projects.

Primary Locations

  • Edinburgh
  • East Lothian
  • Midlothian
  • West Lothian
  • Fife
  • The Lothians
  • Surrounding commuter towns

Refined Targeting Criteria

Campaigns can also be refined around specific audience and location signals:

  • Affluent postcodes
  • Period and executive homes
  • Renovation-heavy areas
  • High household income signals
  • Recent planning permission activity

Facebook & Instagram Remarketing

Most homeowners do not convert on their first visit. This is particularly important in higher-ticket home improvement purchases where decision timelines are longer.

Facebook & Instagram

Meta remarketing campaigns running across both platforms to maintain Lochinvar's visibility throughout the homeowner research and decision-making process.

Retargeting Audiences

Campaigns retargeting website visitors, kitchen and bathroom product page visitors, previous enquiry traffic, and engaged social audiences.

Sustained Visibility

Keeping Lochinvar front-of-mind during the longer consideration cycle typical of premium kitchen and bathroom renovation projects.

Brand Positioning & Creative Strategy

Currently, Lochinvar is primarily associated with windows, doors and conservatories. We will reposition the brand to drive demand for luxury kitchens, designer bathrooms and full home improvements, leveraging existing brand trust to open new revenue streams.

Kitchen Creatives

  • Completed installations
  • Premium finishes & design features
  • Lifestyle imagery
  • Before & after transformations

Bathroom Creatives

  • Luxury spa-style spaces
  • Premium fixtures
  • Before & afters

Audience Expansion

  • Lookalike audiences from previous customers
  • Lookalikes from enquiry data
  • High-value kitchen buyers
  • High-value bathroom buyers
  • High-income homeowner audiences
  • Renovation and interiors interests

CRM & Lead Tracking

To maximise ROI, every enquiry must be tracked and managed. The objective is not simply generating leads — it is generating profitable projects with full pipeline visibility.

What We Implement

Google Ads conversion tracking

Google Analytics 4 & form tracking

Call tracking & CRM integration

Revenue attribution & campaign-level reporting

Full Pipeline Visibility

Ad Spend → Enquiry → Appointment → Quote → Sale → Revenue

Cost Per Enquiry

Cost Per Sale

Best Locations

Search Terms

Ad Spend ROI

Recommended Media Budget

£2,000 - £2,500

Per Month

Paid directly to Google and Meta ad platforms

This gives enough budget to run a full, properly funded campaign across both platforms.

Capture High-Intent Searches

Appear in front of buyers at the exact moment they're looking for kitchens and bathrooms

Build Remarketing Audiences

Grow retargeting pools across Meta platforms throughout longer decision cycles

Generate Conversion Data

Gather meaningful data to optimise performance and identify profitable campaigns

Scale Winning Campaigns

Test locations and products, then scale what works profitably

Monthly Management Fee

£1,500

+ VAT per month

Full-service performance marketing management

This Includes Everything

  • Campaign strategy & competitor analysis
  • Google Ads search campaign management
  • Bid optimisation & keyword expansion
  • Negative keyword management
  • Geographic targeting
  • Meta remarketing setup & lookalike audiences
  • CRM implementation & lead routing
  • Pipeline management & ROI reporting
  • Conversion tracking
  • Monthly reporting & performance reviews
  • Strategic recommendations & ongoing optimisation

Why Alleyoop

Alleyoop specialises in performance-led marketing built around measurable commercial outcomes. We focus on what actually matters to a business like Lochinvar.

Qualified Enquiries

Not just traffic or impressions

Revenue & ROI

Commercial growth, not vanity metrics

Lead Quality

The right homeowners, at the right moment

Lochinvar already has the infrastructure, reputation and product quality to convert leads into customers. Our role is to deliver a predictable, scalable flow of high-value kitchen and bathroom enquiries, and prove the return on every pound invested.